The Science + Poetry of Branding

Posted by on Dec 2, 2015 in Branding, Marketing, Social Media | No Comments

Would you like to learn the tools agencies use to position their clients for successful market disruption? Megan Marini, the founder of Marketing Superheroes will lead a workshop that takes the audience through a series of questions to get to the heart of their brand identity. This deep work will inform your social media messaging, and bring you closer […]

2016 – The Year of Digital Marketing

Posted by on Sep 15, 2015 in Branding, Marketing, News, Social Media | No Comments

Are you tired of complaining about your website? Do you post occasionally to social media but lack any strategic thinking that could positively affect your company’s bottom line? Now is the time to build your online brand and get in front of new business. 2016 will be an even bigger year than last for digital […]

Highlighting a Brand Superhero: Viktoria Modesta

Posted by on Jul 20, 2015 in Branding | No Comments
Highlighting a Brand Superhero: Viktoria Modesta

Each year thousands of new ‘acts’ come on the scene, hundreds of thousands of new businesses try to attempt to get their voice heard in a saturated marketplace. The struggle to define yourself as unique, authentic and on time is quite real. Viktoria Modesta has made her mark by reaching right for her audience’s heart. Her visuals […]

Email Writing: Think Simplicity, Not Promotion

Posted by on Jul 10, 2015 in Branding, Marketing, Social Media | No Comments
Email Writing: Think Simplicity, Not Promotion

Around 70% of emails sent from businesses are never opened. Those 30% that are seen must be impactful, timely and offer value in the mind of your reader. I’ve put together a few tips that will help you prepare insightful emails to keep your readers hitting open when they see your name in their inbox! TONE: […]

53 Ideas to Killer Facebook Posting

Posted by on Apr 27, 2015 in Social Media | No Comments
53 Ideas to Killer Facebook Posting

Do you ever hit a wall that you just can’t think of anything creative to post to Facebook? Well we have an awesome way to get you on top of your game and keep you there! There are times when you’ll want to post something specific related to an event that’s happening in the office […]

7 Essential Cues to Visual Branding

Posted by on Feb 27, 2015 in Branding, Social Media | No Comments
7 Essential Cues to Visual Branding

  Confidence is everything, and feeling great when you post is equivalent to walking out the door dressed to the nines, on point. You feel it, and so does everyone else. The opposite, we all know, is posting to Facebook and getting that feeling in your gut that you’re making a mistake. Or worse yet, […]

Add Some Wow Sauce to Your Website

Posted by on Oct 17, 2014 in Marketing | No Comments
Add Some Wow Sauce to Your Website

A great home webpage will wow your audience and, ideally, help them buy from you. It’s much like the experience of walking into a new restaurant. You expect to be greeted with a smile, you look around and get an immediate feeling for the place. And you might even know right away where you want to sit. All of […]

Using LinkedIn Like a Champ

Posted by on Aug 1, 2014 in Social Media | No Comments

Keys to using LinkedIn like the champ you are!  LinkedIn is a serious, professional way to connect and get found. This is where professionals and businesses hang out. And there’s one heck of a lot of people online! “With over 161 million registered users in over 200 countries and territories, more than two million companies […]

9 Tactics To Squash Writer’s Block

Posted by on Jul 31, 2014 in Psychology of Business | No Comments

Everyone experiences writer’s block Maybe you have a presentation coming up, you’re building a curriculum or find yourself stuck with writing copy on your blog or website. Whatever it is, from time to time we all experience blocks to writing. Often times the hardest hurdle is communicating what we want to express, while coming off flawlessly and—better […]

Go for the No!

Posted by on Sep 17, 2013 in Psychology of Business | No Comments
Go for the No!

I want to share a subtle tool I use during pitches or sales meetings, a tool that makes all the difference in sealing the deal. I call it Go for the No. I spent years putting too much emphasis on “getting” a potential client, rather than spending the time to see if we were the right […]