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What you get:

We get you to the top of Google and we keep you there or you don’t pay. That’s right; if you’re not on the first page for agreed upon keywords we refund you your money!

What is SEO?

Search engine optimization, or SEO, is the practice of maintaining a website so that it gets found by search engines, and therefore by potential customers. Basically you’re making your site easier to find and navigate, both for search engines and for the people who are looking for you. Since search algorithms change, there are basics to SEO, and then there’s advanced stuff. We’ll take a look at everything so you have a good overall understanding of where you fit, and what you might attempt yourself!

Put your visitors first!

Google is looking for sites that are focused on visitors, not on search engines. Google’s algorithm is designed around each page, speaking specifically to a search query. Make a clear site for your visitors, and make it easy for them to find what they’re looking for.

You want to make the writing on your site the most important element, and update it often.

Say something no-one else has said. Add something new to the discussion.

Be sure your titles, tags, and ALT tags are dead-on accurate, and that they communicate what the page is about. Get into your keywords. Build URLs that people would search. Focus on making your site easily accessible, but stay away from “cloaking,” which means trying to get the attention of the engines. In the same way, avoid using software like Flash, Java, and Ajax, because they have content hidden from the crawlers. You want to use text. Here’s an easy way to think about it: if you can’t copy and paste the link, it won’t be found by the bots. Period. Engines look for a clean, keyword-dense URL structure that is well thought-out. Building new content around keywords is essential.

There’s a lot to SEO, so don’t worry if you don’t get it all right away, or feel you need to hire someone to do it for you. That’s not a bad option. But we will cover the basics so you can jump in. Doing just a few things will make a big difference.

Do you really need SEO?

When someone conducts a search on Google, the bots go trolling around the net for a site that can answer their query. If your site has put keywords, titles, tags, and other information in the right place, they make a match and bring you to the top of someone’s search page.

Currently, the three main search engines are Google, Yahoo, and Bing.

Google has been the leader for years, with 80% of searches.

Search will also reward social activity on sites like Facebook, LinkedIn, and Google Plus. But if you’re not visible to the search engines, you’re losing out on a huge opportunity, because not all your potential visitors are active on social sites.