If your business is like most small businesses, you’re presently underperforming on revenue generation. So what can you do to change that? In order to grow, small businesses need to market themselves properly. Marketing has become more complex than ever, with a plethora of options to choose from … and the cost of even understanding marketing has gone up! All of that means that it’s easy for the small business owner to invest in the wrong tools and activities—things that don’t translate into some sort of tangible return. And, ultimately, every marketing campaign has to be measured by its ability to generate revenue.
Many companies don’t understand who their audience is. It’s difficult to be effective if you don’t know what your customer really cares about. But anticipating your customer’s needs puts control back into the business owner’s hands. Marini Media will create an overall marketing strategy to define your company’s value proposition, target audience, and online opportunities—to build up your bottom line. We’ll start with a marketing health check and go on to an aggressive and comprehensive go-to-marketing attack plan.
Marketing Health Check
- Forensic analysis – take stock of your company’s current marketing activities
- Identify weaknesses – what can be improved upon
- Identify opportunities – buying behaviors and appropriate responses
Comprehensive Go-To-Marketing Attack Plan
Although every program is unique to your specific goals and budget, these are some of the tactics we employ in a strategic marketing plan: